Problem

With a focus on a traditional field sales model, P&G’s Convenience marketing division wanted to launch a first-time to the company digital product for its B2B sales team to help connect them with existing and potential customers online.

Process

This exercise was a perfect case study in taking an offline experience and bringing it online. All content available for the site lived in multiple and complicated product sales spreadsheets with a client wish of “Make it simple, but include everything relevant.” To start, I inventoried all content from the various spreadsheets into a master spreadsheet to identify the common content elements we could use to start creating a content model.

I then performed a gap analysis to identify missing content. Out of this work, I was able to identify a clear site architecture of product category pages and a sales story that could assist the user in their conversion objectives with their retail partners.

After client approval of the recommendations, I then developed all website copy creation and CMS administration.