Digital content and marketing strategist. Strategic thinker. Brand builder.
Every marketing problem is usually a content problem.
This is the mantra I hold after working across various marketing and product teams over the past 15 years. Yet, most people don’t start there. Maybe you’ve gotten the strategy part down. Surely, you know who your customers are. But going from big-level idea to market execution is the hard part. And it usually comes down to content in some shape or another. The strategy, planning, creation, distribution, and governance of content. This is where I come in.
If you believe the same or have an inkling that your organization should too, you’ve found the right partner.
The Facts:
Digital content strategist, content designer, and e-commerce SME across CPG verticals. Expertise in Amazon, Walmart, Instacart, DoorDash.
15+ years of shaping marketing strategies of brands of all sizes across various industries and being in the trenches and under the hood of modern digital marketing. Brand content, social content, CRM, SEO…you get the point.)
Most recently, a content designer for DoorDash on the Ads Manager product team, helping design their advertising platforms for brands and performance marketers.
Passionate for bringing UX and accessibility thinking to all spaces, not because it’s trendy, but because it works.
Middle manager to two boys, a house, and a soccer schedule.
Avid book lover, future book writer.
What I can do for you:
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General: What do we need to say, where do we need to say it, what format does it take and how do we make it?
Product: Who is our user, what do we need to help them do, and how do we express that in a digital content experience?
Production: How do we plan for, distribute, govern and optimize content efforts?
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Creating optimized content and content strategies for retailer and DTC ecommerce platforms through the lens of a shopper funnel and their omni-shopper journey. Expertise in Amazon Brand Stores, PDPs, Instacart Brand Pages and Walmart Connect Brand Shops.
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Creation of strategic omnichannel brand strategies across digital ecosystems and ideation for best-in-class digital experiences. Pairs well with content strategy.
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Answering what is the market opportunity, who is our key audience, what problem do they need to solve, what solution can we provide?
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Where it all started. I’ve published a portfolio of articles for the Chicago Tribune, food and beverage trade magazines, and smaller digital publications, and have developed and operated multiple content marketing programs for various brands. I’ve written content for websites and product and have even dabbled in a few novels, short stories, and poetry.
(Not to be translated as an editor.)
Case Studies
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Building e-commerce content experiences on Amazon for power CPG brands
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Helping a liquor portfolio become the best-in-class destination for party hosting content
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Connecting sales and marketing for P&G Convenience with a digital B2B product