Uniting content, UX, and strategy with brand thinking to drive business growth
I bring more than 15 years of experience in digital content strategy, product development, brand marketing, and e-Commerce, leading the launch and growth of digital content experiences.
I specialize in leveraging data, unifying cross-functional teams, and breaking down organizational silos to champion content, drive revenue, strengthen brand loyalty, and improve operational efficiency.
Impact at scale
66% ecommerce sales lift
50+ websites governed
12+ Amazon stores
5 Walmart brand shops
Multiple product launches
Brands I’ve helped
What I can do for you:
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15+ years shaping and building digital content and omnichannel marketing strategies of brands of all sizes across various industries (CPG, food/bev, hospitality, pharma) and being in the trenches and under the hood of modern digital marketing.
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End-to-end content strategy rooted in product thinking, information architecture, UX principles, and sharp UX writing.
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Expertise in activating brands on Amazon, Walmart, Instacart, and DoorDash through the development of strategic frameworks, content strategies, briefs and retail media plans. Expertise in PDPs and brand experience pages.
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Helping brands answer: what is the market opportunity, who is our key audience, what problem do they need to solve, what solution can we provide, and wrapping it all up in a usable framework and playbook ready for execution.
Case studies
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Building e-Commerce content experiences on Amazon for power CPG brands
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Helping a liquor portfolio become the best-in-class destination for party hosting content
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Connecting sales and marketing for P&G Convenience with a digital B2B product