Screamin’ Sicilian
Creating a better UX/UI and brand story for a popular pizza brand
Content audit/analysis | Content strategy | Copywriting | SEO | CMS UX & content admin
Problem
The client wanted to create a more user-friendly website, while maintaining their niche "screamin" brand personality and further tell their brand story. They also needed a simple Content Management System that would allow them to easily scale their website in phases, and meet their evolving needs as their business grew.
Process
I conducted an initial discovery interview with key stakeholders, then completed an extensive content inventory of the current site. I identified pages and copy that needed to be repurposed, or removed and updated the sitemap accordingly. I also identified potential content gaps and opportunities for future content development.
Original site
Bringing in the brand personality
This recommendation included building out a new “fun” page that could further differentiate the site from a traditional product transactional site as well as a new “pick your pizza style” flavor selector feature.
Optimizing for Search
After client approval, I went through a full SEO keyword research exercise and then wrote all site copy. In development, I also worked with the lead developer on establishing the CMS and added all admin-able content elements to build the final site.